Credit unions are challenged to sharpen their strategic focus. To do this they need to make hard decisions about what they will and what they won’t do. Saying “no” to things can be challenging.
by Kevin Smith
I know, I know. I can just hear the comments now, “You’re writing about what?! AND you’re going to lead with a pun like that?!?!” Yes, I have some thoughts about my pencil sharpener that I’d like to share. And I swear that I think that they are totally relevant to credit unions and strategy.
There … in the picture. That’s it. The pencil sharpener that I’d like to talk about. It’s awful looking isn’t it? It’s huge, and heavy. A “Boston Champion.” And here’s a feature: it’s kinda hard to use. It takes three hands to successfully use. Well … sort of. Once you get the hang of it you can do it with two hands. There’s video below so you can see it in action. Much about it is clunky and inconvenient. And here are the steps involved to make it work:
- Pull the spring loaded “holder” away from the body of the sharpener.
- Pinch the levers at the top of the “holder” together (they’re also spring-loaded) to open.
- Insert the pencil through the holder and into the sharpener (while keeping the holder away from the sharpener.
*the holder keeps pressure on the pencil towards the sharpener.
- Use one hand to steady the sharpener while the other spins the crank arm to sharpen said pencil.
- Squeeze the levers on top of the holder to widen.
- Remove the pencil.
- Carefully ease the holder back towards the sharpener. (Remember: it’s spring loaded.)
- Admire the most beautifully sharpened pencil of your life!
This pencil sharpener has been in my family literally for generations. And as much as it annoys my wife, I love it and believe it’s the best version out there.
Is it convenient? No. Is it light or portable? No. Is it easy to use? No. Is it elegant in its design? I’ll argue this one is a “yes” but will concede why others will say “no.”
It IS sturdy. Designed to do the best sharpening ever. It’s never gonna wear out or break. Ever. It does best, what I value most out of it.
The Point: Sharpen Your Focus
Alright. You’ve been patient enough. Do you see where I’m going? The designers of this had some decisions to make. Some of them very difficult. There’s not one way to design a pencil sharpener. There are things they needed to say “no” to. They had to pick a focus and run with it. They chose the pencil-sharpening focus above almost all else. It’s not the most portable, or lightest or cheapest, like those little plastic things in my son’s school supplies. It’s not electric (and therefore prone to breaking or worthlessness during a blackout). And it’s not a funny cartoon shape designed to entice a three-year-old to want to collect a hundred of them.
You have to focus and make some hard decisions. Mostly these are about what your values and what you will prioritize and what you will say “no” to. If you try to be all things to all people you will end up being nothing special to most of them.
I love this pencil sharpener … because it does the best sharpening I’ve ever seen. And I work from home and its heavy bulk stays right on my desk shelf. To my wife, it is obnoxiously difficult to operate.
To differentiate yourself in the market, you must focus, make difficult strategic choices, and then stand behind them. It can work for you.
So … here you go … the best-worst pencil sharpener in action. See the video below.