In the past three years, credit unions have become “savings institutions.” Loan portfolios have slackened, deposits have flowed in at sometimes breakneck speed and many borrowers have seen their credit scores decline reducing their ‘traditional’ creditworthiness. Credit union staff members have been so busy taking deposits, collecting loans, handling back office duties and meeting regulatory requirements that they may have taken their “eye off the ball.” Credit unions have been the traditional place where the common person can get a fair deal. During poor economic times, credit unions have been a place for borrowers to turn to get help. That’s what we were created for in the first place. How can we get back to that state of mind where “we are here to help people and make loans!”
This session will discuss the mind-set and practices needed to become a “credit” union once again and make lending your entire reason for existence. We will look at concepts, steps and products that might get you back in the game when it comes to lending. Maybe you can make a difference…to your members, to your field of membership, and to your community when they all need you the most.