Staying at the strategic level can be difficult for credit union board members. When their “day job” involves getting things done at a tactical level, seeing tactical results is how they know they’re effective and it’s what their evaluated on. The natural impulse is to try to “help” their credit union’s CEO. This often causes conflict and unclear roles.
by Kevin Smith
I know. I know. The headline sounds ridiculous but I’m not going to back down. You’re thinking I’ve lost my marbles or at least my focus with that statement. Why wouldn’t you try tohelp your CEO? Why would you try to make things harder and worse for the credit union and thus the members? Bear with me as I try to explain. I think I have a valid point to make.
Often creditunion board members have or had careers that involve getting “stuff” done, checking off projects, tasks, etc., that are by their very natures more operational, in the nitty gritty of the business they’re in. This is a pretty wide generalization here to be sure, and board members that I’ve met across the country come from a wide set of backgrounds. Sure, they may have some involvement or input on the strategic plan of their department or their organization, but it’s typically not where they spend the bulk of their time.